Event / Boux Avenue opens at Westfield London!

Boux Avenue Westfield London (store interior)Boux Avenue Westfield London - product drawersI’ve written before about lingerie brand Boux Avenue: as a girl who likes fancy lingerie (but not the three-figure price tag often associated with it) I’ve been a fan of this British brand from the start and was very happy to find out they were opening a store in central London.

So this morning I jumped on an early train to Westfield London for the opening of the shiny new flagship; greeted by super-friendly, super-knowledgable staff and lots of yummy pastries, smoothies and juices, it was a rather nice way to start the day!

Not only does Boux Avenue sell lingerie, swimwear and nightwear (all glamourous, none tacky), they also stock accessories and beauty products. I made a ridiculously long mental shopping list, fawning over fluffy mules with Jazmine (a little birdy told us they’ll soon be available in a leopard print option!) and crushing on the tie-up ballet slippers and tutus.

I am of the opinion that all fitting rooms should be modelled after Boux Avenue’s; with 3 mood-lighting settings (day, dusk, night), free bra fittings, a ‘concierge’ service (“I’m in the ‘Chiffon’ room, please can I try a 32C instead?”), and plush carpets, it is the shopping experience of dreams.

Boux Avenue have more store openings planned but if there isn’t yet one local to you their online store offers free returns (and often free delivery) and from what I’ve heard the customer service is second-to-none.

Click to shop Boux Avenue online or to locate your nearest store!

Thanks to Boux Avenue and Fluorescent PR for having me!

Boux Avenue Westfield London - sleep masks, purses and accessoriesBoux Avenue Westfield London - bra and knicker setsBoux Avenue Westfield London - tutuBoux Avenue Westfield London - drawersBoux Avenue Westfield London - waiting room flowers, beauty products and accessoriesBoux Avenue Westfield London - decision diceBoux Avenue Westfield London - bra and knicker setsBoux Avenue Westfield London - fitting room lightingBoux Avenue Westfield London - breakfast pastriesBoux Avenue Westfield London - tissues, nail files and accessoriesBoux Avenue Westfield London - ballet slippersBoux Avenue Westfield London - scented candlesBoux Avenue Westfield London - neon French knickersBoux Avenue Westfield London - brasBoux Avenue Westfield London - fitting room hooksBoux Avenue Westfield London (store exterior)

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  • http://memoirmode.com Kylie

    Missed you again (couldn’t get to this so disappointed). These are really lovely photos, you should hire your services for events photographer xx

  • Andrea

    Great photo’s as usual. Beautiful lingerie. One day soon i will visit Westfield :) xxx

  • http://thesomethingfabulous.blogspot.com Kate {Something Fabulous}

    How exciting! The shop looks gorgeous.

    Kate {Something Fabulous}

  • http://www.chiaweb.it chiaweb

    OMG I’m speechless!!! Next time I’ll be in London (I hope soon!!!) I’ll shop there FOR SURE!

  • http://www.skinandblister.blogspot.com Anna

    LOVE the drawers to find your size. Their underwear looks really lovely. Off to watch the marathon on Sunday so might see if I can slink off at some point for a browse!

    Anna x

  • http://cheapoclothing.com/ Rich

    Everything is so beautifully put together!!!

  • http://truedreamcatcher.blogspot.com Desislava

    Wow, this store looks fabulous!!


  • http://www.sheheartsthehighstreet.co.uk Camilla Delacoe

    Great shots, this new store is right near me in London so I’m definitely going to be popping in! Seems gorgeous yet reasonably priced. Thanks for the recommendation! :) x

  • http://www.afrenchinlosangeles.com/ Constance
  • http://www.ourbklyn.com Ashley Faye

    I cannot imagine the amount of time I could spend in there. Store looks amazing, love the pics. Now I just gotta figure out how to get over there :)

  • http://www.thegirlwholookslikeacake.blogspot.com/ nadia

    Oh it’s all so pretty. I really love the look of this, but I was thinking ‘I bet they don’t go up to my size’ since you can hardly ever find pretty underwear in odd sizes (bravissimo isn’t as good as they make out to be….) but they do! I shall definitely be paying a visit.