Bright and British

Joules clothing AW12 womenswear collection - my top picks

I’ve mentioned before that I adore autumn/winter dressing: what’s not to love about super-soft knits, layering and fun accessories?  While the usual autumnal hues of classic dark and berry tones are all well and good, there’s nothing like a splash of colour to brighten up a drab winters day.  Enter, Joules AW12.

The British brand started life when countryside outfitter Tom Joule realised that just because outdoor clothing had to be practical didn’t mean it had to be boring, so he made (and quickly sold out of) 100 pairs of pink wellies - just like the gorgeously glossy pair above.

To this day Joules is all about cheering up everyday clothes with a bright palette and cute prints.  My favourite piece from this new collection is probably the horse-print shirt, which I’d team with this denim skirt.  It’s no secret that I love a stripe so I was also immediately drawn to the Alexi tunic and Paulette jersey top, either of which would be perfect for the office or a toasty day spent huddled in front of the tv with a hot chocolate and a girly boxset.  Which pieces do you like best?

You can buy Joules clothing at Topshop, John Lewis, and of course from their own stores and website.

This post is sponsored by Joules.  All images from Joules.

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  • Rachel

    I love Joules, they always have such great pieces!

  • Rachael C

    There’s a Joules shop in St Andrews and it’s always so cheerful to walk past it! x

    p.s. I don’t think your commentluv feature is working (well, it isn’t for me!) x

    • Becky |

      Thank you so much for letting me know Rachael, it should be fixed now!

  • Krystal

    I’ve never heard of this brand before, but just found the US site! Super cute stuff!


  • Andrea

    I love the pink wellies and the jacket is really nice Both very tempting :)

  • Anna

    These are so fun, I wish I lived in the country so I had an excuse to invest in country clothes xx

    South Molton St Style

  • nosopoisonousivy

    It great to see some colours during the Autumn/Winter months-the weather is dull enough without or the blacks and greys.


  • Claire @ Jazzpad

    At last, someone who loves AW dressing as much as I do! There really is nothing better than wrapping up warm :) I must say, Joules is a brand I usually associate with my Mum, she’s a HUGE fan. However, the heritage trend on the other hand is a firm favourite with mine, so maybe I haven’t taken as much notice of Joules as I should have done? I especially love the flat caps – a great selection you’ve picked out here! <3

  • Rosie

    I love Joules, they just make me feel really country-fied and ready for a walk kicking up the leaves! I have a navy quilted gilet of theirs and I love it even though it makes me look like I’m about to go horse riding! Love their dresses too, they’re so well made. X

  • Borjana

    I love absolutely everything here,honey!So glad I came across your blog;)

  • helen at thelovecatsINC

    great picks!

    from helen at // @thelovecatsinc

    ps. take a look at my brand new jewellery/accessories giveaway! it’s open internationally and you’ve got a chance to win one of two prizes!

  • Ria

    Definitely a refreshing take on A/W, loving those bright pink wellies (perfect for unpredictable British weather!) xoxo

  • Tara & Jade

    Awww, we love Joules too, it feels so British! The horse print shirt is super cute but we love statement wellies… ;)

  • Debbie Flores

    LOVE those pink rain boots …!

  • Claire (The Fashion Freak)

    I’ve always thought Joules was a really cute brand but I never knew they did pink wellies! I need a pair of them in my life asap, no matter what the weather!

    Claire xxx