Event / Nelly.com blogger launch party

Nelly.com launch party - rails of clothesAnother Thursday evening, another fun event! Last week saw the bloggers-only launch party for Nelly.com, Sweden’s premier fashion and beauty e-tailer (think their version of ASOS but bigger).

Nelly launches in the UK next month and we got to browse a few rails showing just a small peek at some of the 800 brands available on the site (including Nowhere, Chloé, Hugo Boss, Wonderbra, Twenty8Twelve) plus some of their own-brand clothing, shoes and beauty products.

I genuinely loved almost everything I saw and was impressed with the quality of Nelly’s own reasonably-priced Trend and White Label pieces – think £20-30 for tops, an average of £35 for dresses and around £70 for court shoes. The studded wedges went down very well with all of the bloggers I spoke to and as we were all allowed to select a pair of shoes (and an item of clothing!) as a gift I’m sure you’ll be seeing them on lots of blogs soon!

There were make up artists on hand, ‘design your own dress/shoes/swimwear’ workstations, lots of delicious canapes (I wish you could have tried the bacon-wrapped scallops) and the beautiful Sandra Hagelstam from 5 inch and up gave a little presentation about her collaborative work with Nelly, including sharing details about a new collection she’s designed for them (launching in August).

It was such a fun night and the end of the party came too soon, so Ree, Kylie, Kristabel and I headed to Bill’s in Covent Garden for more wine (and sensible food in Kristabel’s case). Let’s just say I didn’t get nearly as much packing done as I’d initially planned on Friday…

Thanks to Push PR for inviting me and Nelly.com for the party and the giftcard! I can’t wait for the site to launch – it’s sure to be my new addiction.

Nelly.com launch party - false eyelashes on the make up standNelly.com launch party - Really Ree designing shoesNelly.com launch party - champagneNelly.com launch party - canapes at W LondonNelly.com launch party - 5 inch and up presentationNelly.com launch party - shoes and Kylie from Memoir ModeNelly.com launch party - designing dressesp.s. I hit 200 Bloglovin’ followers over the weekend (thank you millions!) so my promised giveaway is coming as soon as we get the internet up-and-running in the new flat! Stay tuned ;)

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  • http://memoirmode.com Kylie

    It was such a fun event, so glad to met you (finally). Hope your move went well :) xx

  • http://www.wonderfulandmarvelous.tumblr.com Andrea

    Looks like a great event! Personally I love Nelly. The have so much amazing stuff and the shipping is really quick!! :)
    Wonderful and Marvelous

  • http://www.intotheblonde.com/ adele

    The clothes look amazing & the event sounded great fun. Hope you’re settling into your new place :)

  • http://stylebloggertory.blogspot.com Atiqa

    The colours in the first picture are amazing. Can’t stop staring at them!

    Lovely blog. Looking forward to your future posts!

  • http://WWW.ARTALARUE.COM Andrea

    I don’t know what I love more….. the fashion or champagne :p -Art a la Rue

  • http://www.celebrityowned.com Julie

    That rack of clothes makes me so happy! We are having a giveaway on our blog! Check it out and enter to win! http://bit.ly/H6zWJ4

    xx Julie xx

  • http://www.chiaweb.it Chiara from chiaweb.it

    Hi Becky! I saw yesterday the pics from Kylie and yours confirm that this was a great event! I like your pictures but you’re not in non of them, are you? How was your outfit?
    thank you :)

    • Becky

      Hi Chiara,

      I know, I’m terrible at taking outfit photos when I go to events! I’m always in a rush to get there, then when I arrive I’m so busy chatting and looking at the products that I just forget – bad blogger!

      I’ll try to take more in future :)

      Becky x

      • http://www.chiaweb.it chiaweb

        great :D thanks xx

  • http://www.stylemapblog.com Emily

    Great photos! I love the racks of colorful pieces and the food looks delish!


  • http://creativelystylish.wordpress.com/ Jules

    Looks like such a fun event! Wish I lived there so I could go!


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