Pistol Panties pop-up at Selfridges

Pistol Panties at Selfridges pop-up swimwear shop, March-May 2012Pistol Panties at Selfridges pop-up swimwear shop, March-May 2012This week, Pistol Panties popped-up at Selfridges London to showcase their SS12 ‘Psychadelic Rodeo’ collection on a makeshift carousel, complete with unicorn and a canopy of rainbow-coloured ribbons. (Selfridges is the perfect place for this pop-up, having supported Pistol Panties since stocking the first ever collection in 2004.)

Growing up in Miami, home of the beach body, designer Deborah Fleming used to watch Westerns with her brothers and this collection was inspired by Raquel Welch’s sexy bandit in “Bandolero!”.

The collection is everything you’d expect from this young-ish brand known for a modern take on retro glamour: it’s colourful, fun, and sexy. The pieces aren’t just pretty though, each has subtle details designed to slim thighs, create curves and lengthen legs. Deborah says:

Aside from the fact that Pistol Panties swimwear is lots of fun, the most important thing is the fit. You’re only covering 3% of your body so you might as well look as gorgeous as possible. It comes down to years and years of perfecting the perfect bum cut, the perfect hip cut, the perfect bust cut; it’s really important to us.

Deborah was in attendance at the pop-up’s launch event on Thursday and spent lots of time chatting with bloggers, showing a strong passion for her baby and a clear understanding of her target customer. Every little detail has been thought of; if you buy direct from Pistol Panties you can even order tops and bottoms in different sizes.

The SS12 collection is available at Selfridges now and the pop-up store closes on 6 May.

Pistol Panties are available at Selfridges London or click to buy online.

Thanks to Pistol Panties and Selfridges for having me and for the lovely goody bag!

Pistol Panties at Selfridges pop-up swimwear shop, March-May 2012: bikini bottomsPistol Panties at Selfridges pop-up swimwear shop, March-May 2012: mannequins and rainbow-coloured ribbonsPistol Panties at Selfridges pop-up swimwear shop, March-May 2012: bikini top close-upPistol Panties at Selfridges pop-up swimwear shop, March-May 2012: multi-coloured mannequin hairPistol Panties at Selfridges pop-up swimwear shop, March-May 2012: bikini bottoms close-upPistol Panties at Selfridges pop-up swimwear shop, March-May 2012

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  • http://thewellappointedcatwalk.com Marissa

    So fun. I love over-the-top displays like this! And that designer is totally right about how important bathing suit fit is. Unfortunately, the ones that fit me best are from Malina Milan, and they cost somewhere around $200. Not fair.

  • http://kisskissdahling.blogspot.co.uk/ Frances

    Love the idea of a psychedelic-coloured carousel! I hate bikini buying and usually put it off until the last minute but these look gorgeous… XX

  • http://www.intotheblonde.com/ adele

    Love the carousel display! Thanks for your lovely comment.
    Have a fantastic weekend hun xoxo
    http://www.intotheblonde.com/

  • http://spliffedcookies.blogspot.com/ mie

    awwww i love this, sooo sweet :D
    http://spliffedcookies.blogspot.com/

  • http://sorelleinstyle.blogspot.com sorelle in style

    Oh my gosh what a cool collection! Reminds me that I must pick up some new bathing suits ASAP – summer’s a lot closer than I thought! :)

    ♡j
    sorelle in style | $100 SHOPBOP GIVEAWAY

  • http://cheapoclothing.com Maria D.

    these are so cute!

  • Sara

    omg their items are SO cute!

    http://sarassweetstyle.blogspot.com/

  • http://memoirmode.com Kylie

    Oh boohoo, so sad I missed it. Swimwear looks fab and they decorated nicely. Although I would say no to crack with that last pair of bottoms with the heart :)

  • http://www.whereisharriet.net Harriet

    Wow – what an amazing pop up! They decorated the place wonderfully!

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