My thoughts on TOWIB [The Only Way Is Blogging]

TOWIB, February 2012

TOWIB, February 2012, PR panel

[ The PR panel. ]

TOWIB, February 2012, Annabelle's Wigs

[ Annabelle's Wigs hair pieces and equipment. ]

TOWIB, February 2012, me and Jemma Louise in Annabelle's Wigs[ Me and Jemma Louise of Floral Etiquette blog. ]

TOWIB, February 2012, Annabelle's Wigs

[ Dani from So Many Lovely Things and Stacey from ASOS Fashion Finder. ]

On Saturday afternoon about 150 bloggers gathered in central London for the third ‘TOWIB‘ (The Only Way Is Blogging) event, created and hosted by London Beauty Queen a.k.a. Hayley.

We arrived at the rather lovely Montague Hotel at midday (or in my case slightly later, fashionably late as always!) for 6 hours of networking and learning, both from each other and from some invited professionals who sat on panels and gave us the opportunity to ask questions. Claire from Annabelle’s Wigs was also in attendance so we got the chance to try on some hairpieces. I loved the pink wig I played with at the Tesco SS12 event so I made a bee-line for the green bob you can see me sporting above; I didn’t really suit me but it was so soft and felt really comfortable!

I tweeted throughout the event and I became worried I was clogging up people’s timelines but when I asked if people were finding my tweets useful and the resounding response was “hell yes” so I’m really glad you enjoyed them. I’ll post a summary of the notes I took and also include some of my tweets later this week, I’m sure you’ll find them beneficial.

There has been a lot of controversy about TOWIB based on comments made on Twitter and one particularly negative blog post. I won’t be linking to said post as in my opinion the blogger wrote her post purely to drive traffic to her blog – at least that’s what I’m hoping, I’d rather think that than think she was just being bitchy – and it seems to have worked as when I saw the post last night there were over 100 comments (compared to the usual 1 or 2 she gets per post).

Of course the event wasn’t perfect, are any? There are constructive suggestions that could be made and I’m sure Hayley would welcome them – if they were put to her in the right manner. I personally think she did an amazing job of putting on an event that got so many like-minded people together and she did it all in her spare time alongside working full-time and running her own blog. I just think it’s impossible to make 100% of that many people happy but I found the event to be mostly very useful and informative. In my opinion events like this are fantastic: you get to meet and mingle with people with a similar passion, even if they don’t necessarily write about fashion/lifestyle, and it’s a great way to discover new blogs and put real-life faces to URLs and Twitter handles.

Have you ever been to any blogger events like this? I’d love to hear your thoughts on them.

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  • chiaweb

    I’ve never been to an event like this but I’d love to!

  • adele

    Where did you hear about this event Becky? I’d so love to go to one in future & meet/connect with other bloggers xoxo

  • Natalie

    Personally I thought it was a well put together event, we knew the talks may not apply to us ahead of time! Only critisism I have is it was a little small so I found it hard to move around and so missed out on meeting new people…but it was a lovely location

  • Charlotte

    i really wanted to go to towib but i’ve read some pretty negative things since the event, now i’m kind of intrigued again to try it in the future! i love the dress you wore :) x

  • Gemma

    It’s a shame I live up North because I never hear or know about these events! I’d love to meet other bloggers. I’m fairly new to the scene and its overwhelming how many other girls seem to know what they’re doing…where to go etc. Glad you had a nice time anyway! Loving all the wigs…the blue one…very Lady Gaga-esque!

    Gemma x

  • Penny

    Great to read your thoughts on it. I think some of the people going round making nasty comments need to put things into perspective, and stop being so bloody ungrateful!

    Penny x

  • Elle Croft

    I think that whenever lots of bloggers get together there is much to be learned from one another and you can always take something away from it (events are often what you make of them).
    I also think, amongst some bloggers, there is a ‘gimme gimme gimme’ attitude, and some bloggers are just out for what they can get and what’s in it for them. We need to remember that a) someone put a LOT of hard work into organising an event for OUR benefit and b) we need to consider how we can make the event a success by what we put into it…
    Anyway, I’m glad you enjoyed it and I appreciated your tweets!!

  • Dan

    Totally agree with everything you said! Hayley put so much effort into the event, and this is the thanks she gets. Great. xx

  • Dani

    I was quite pleased with the event; even though I was tired and slightly hungover, I didn’t want to leave. To be honest, my aim was to meet some lovely people and I that was what indeed happened! Very glad I attended! I didn’t manage to eat, but it didn’t bother me, had plenty of coffee and water, think my £5 was not wasted at all! Venue was alright, yes, room was a bit tight, but we weren’t gasping for air! Didn’t hand in my list of urls as not bothered about competition, instead, checked them all today and I’m following lots of new people! Not sure what some atendees expected, but no need to bitch – some comments I’ve seen flying around were very ungrateful and disrespectful with organiser’s efforts. It was a SOCIAL, not a course or conference! I have absolutely nothing to complain about.

    So happy I met great people, including you! Thanks for putting pic up, love it – can I copy it and post on my facebook?


    • Becky C

      Of course you can use the photo of you, feel free!

      I agree with everything you’ve said here. I can’t believe how ungrateful some people have been, I’d be devastated if I was Hayley.

      It was lovely to meet you. Hopefully we’ll bump into each other again soon!


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