AW12 / Boden press day

Boden AW12 press day - showroom with hanging clothesBoden AW12 press day - audio stations, "A word in your ear" sign

I always enjoy attending press days for a sneaky peek at what we’ll be drooling over next season – even if the pieces we preview aren’t personally my style it’s fun to get a hands-on look and of course bump into other bloggers while I’m there.

Every so often, though, I get to go to a press day so up my street it’s like the designer(s) climbed inside my head and turned my fashion dreams into reality.

Enter Boden AW12.

Boden AW12 press day - showroom with 'smiley' chairsBoden AW12 press day - shoes galoreBoden AW12 press day - looking down on the showroom from the mezzanineBoden AW12 press day - showroom with clothes suspended in middle of the room

Taking inspiration from the 1950s and 60s, the collection features exquisite shift dresses (my pick being the Audrey in conifer) and truly sublime pea coats and trenches.

Shoes are timelessly-ladylike Mary Janes, almond toe flat patent pumps, and butter-soft knee-high boots.

This a simple collection but with details that make all the difference. Think faux-tortoiseshell buttons, super-soft fabrics, sequin embellishment, and cute prints.

Boden AW12 press day - childrenswear / girls' skirts with sequinned stars embellishmentBoden AW12 press day - westminster print tunicBoden AW12 press day - fairisle jumper and bright scarfBoden AW12 press day - autumn trench in conifer greenBoden AW12 press day - desert boots and flat shoes

The event was held at the Rook & Raven gallery and the Boden team had decorated the showrooms thoughtfully. There was an alcove dominated by a wall of books, other walls featured framed prints of lookbook images, colour palettes, and quirky quotes (“Growing up is overrated” and “Everything looks better in a circle”).

One thing I can’t get out of my head is the Westminster print that ran through the collection; I spotted it on a tunic, wellies, the lookbook and even on walls. I did ask one of the PRs if they plan to sell it as a wallpaper and was told that they aren’t but that I wasn’t the first to ask – please make it Boden!

Boden AW12 press day - bar with flowers, Diptyque candles and champagneBoden AW12 press day - prints and photos on the showroom wallsBoden AW12 press day - prints and photos on the showroom wallsBoden AW12 press day - coffee table with books, flowers and candlesBoden AW12 press day - books on the wallsBoden AW12 press day - "Growing up is overrated" embroidered print

Hand-on-heart, I adored this collection – thanks so much to Boden for having me (particularly Hayley for inviting me)!

Click here to browse Boden!

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  • Anna

    oooh, looks lovely. Those mary jane shoes are definitely on my winter wishlist and the stripey cardigans hanging fromt he ceiling.

    Love the colourful book wall too.

    I like Boden, you can always trust you won’t get broken seams and it won’t get ruined in the wash because it’s made properly.

  • Rachel

    I adore Boden clothing so much, I have so much of their adult stuff in my wardrobe, but some of my very first sartorial choices came out of the Boden catalogue when I was tiny!

  • chiara

    wow I loe this style, too.
    The colours make me speechless!

  • Kate {Something Fabulous}

    I love these photos! The collection looks gorgeous, lovely colours & patterns. x

    Kate {Something Fabulous}

  • Iliyana
  • Sarah

    I’m rather taken with the visual merchandising of this press day..! Great type in lovely colours, and the free-hanging items from the ceiling are super cool.

  • Eve Maria

    I love that book display!