Event / M&S SS12 preview

Valentine's Day table

M&S SS12 lingerie

It’s safe to say M&S has had a bit of a revival in recent years: in these tough economic times it’s managed to achieve like-for-like sales in the run up to Christmas (better than many other high street retailers) and annual profits are expected to be £700m. You could say this is all down to it’s celebrity-filled advertising campaigns or recent festive promotions. But I just think that it’s really upped it’s game.

I might come across as biased, having taken part in the Limited Blogger Challenge they ran last year, however I genuinely love their collections more and more each season (and I used to hate being dragged into M&S by my Mum!). In fact I loved the spring preview event I went to tonight so much that I just had to post about it as soon as I got home!

I’m compiling a set of lookbook shots for a post rounding up who on the high street I think is doing SS12 best so I’ll focus more on the fashion there, but I had to mention the dress you can see below. At first glance I just saw a graphic print but up close you can see that this pattern is made up from images of swans. It’s just so beautiful. Judging from the amount of people making a beeline for it at this event I predict big things for this piece so I’ll be counting down to it coming into my local store so I can snap it up!

M&S have always made great underwear and hosiery. They’ve just launched a new range of push-up bras, ’2 sizes bigger’ (which are perfectly pretty without being tacky), plus a feminine and flirty SS12 collection just in time for Valentine’s Day. In fact some of the lingerie is so charming it can be used as art – on one wall I spotted a brightly-coloured chemise and matching briefs in a white frame and it looked amazing! (I couldn’t get a photo as there was a vase of flowers obscuring most of it and I’m so clumsy I didn’t want to risk any damage by moving it!).

Another thing M&S is known for is food, of course. I buy my lunch there every day (I’m partial to the king prawns and chargrilled calamari with linguine *drools*) but based on the offerings I sampled at this event I’ll have to stock up on some hot cross buns for breakfast, pancake ingredients for lazy Sunday brunches, and wedding cake because it’s worth it! Oh wait, wrong ad slogan… ;)

There is a fantastic gift selection for your Valentine as well as presents for all of spring’s other big events from Mother’s Day to Easter, and of course all of the weddings you’ll be starting to receive invitations for. Note to Chris: I’ll have a red handbag please.

Hot cross buns

M&S SS12 lingerie

Percy Pig Easter Egg

Heart-shaped baking equipment

M&S wedding cakes

M&S swan print dress

Hand massages & WAH nails manicures

Flower arranging workshop

This is one of the most interactive press events I’ve been to and as quite a crafty, hands-on person that made me smile widely!

Besides decorating my own Percy Pig Easter ‘egg’ I also got to have a go at flower arranging, which is something I’ve wanted to try for so long. I have a new-found respect for florists – it’s a lot harder than it looks! The lovely man from M&S’s head office who was talking us through the process said my bouquet was very good and while I was very pleased with it I’m sure he was just being kind!

Flower arranging

Flower arranging

My bouquet

So what do you think? Do you shop at M&S or do you think you’ll start to?

Click here to browse Marks and Spencer.

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  • http://memoirmode.com Kylie

    Lovely press event coverage as usual, it did look like a great one. I think clothes on a rail just wont cut it anymore for brands haha. I do like M&S, but I would rather shop there for classic items rather than trendy. Interestingly when they introduced their colour block collection in the summer, the response on the fb page was “what age do you think we are” by mostly mature ladies. By expanding their target market they could put off their core customers. x

  • http://scarberianfashionlover.blogspot.com Emmy

    That swan dress looks lovely. We used to have M&S here in Canada, but alas, the co. decided to close all the shops awhile back. I used to love their cookies.

  • http://notesfrommycloset.blogspot.com/ Vanilla-Notes from my closet

    I am loving M&S more and more every season! I adore the swan dress, really need to have a look for it :) I think I will be popping in to M&S to have a look at their valentines range too next month :)

    Love, Vanilla

  • http://magnifique-fashionblog.blogspot.com/ Tesa

    lovely photos!

  • http://elissiam.blogspot.com/ Kirsten

    PERCY PIIIIIG! I love Percy Pigs. There’s no M&S where I live but I loved it when I was in the UK. I used to live off Percy Pigs! I am healthy.

  • http://paperbacks-and-postcards.blogspot.com/ Amy

    It looks like you had a great time! Your flowers look great too, you did a much better job than I would have done!
    I love M&S lingerie, looking forward to the new collections.


  • Angela Donava

    J’aime ce post!!! Super!!!
    Angela Donava

  • Pingback: The best of high street's SS12 collections | life/style/flash.

  • http://www.babeonabudgetuk.wordpress.com babeonabudgetuk

    I used to loathe M&S, but recently their Limited Collection has been amazing & I’ve had some great buys. One thing they really need to work on is the merchandising though, as it’s sometimes difficult to spot the good stuff behind all the unflatteringly hung trousers with elasticated waistbands.

  • http://sobeanie.blogspot.com Justine McComb

    Love this! Very interesting! Those flowers look amazing, I would love to have them on my dining table!